Idents - Initial Ideas

Beginning on the basis of my experimental animation, my initial idea was to use ripped up paper to animate clouds moving across the screen with rain falling from each of the clouds. The rain falling at the bottom of the page would build up to create the word 'animation', then the clouds would part to reveal the Falmouth University logo.
Thinking about this idea in further detail I thought it may look naive & childlike due to the use of brash colours & the technique of ripped up further, so decided to take this idea in a different direction.

Developing the idea to take it to more professional level, I thought of creating a similar composition digitally. The basic concept of clouds moving across the frames, with rain falling. Thunder would begin to be heard & lightening would strike across the frame causing it to white out. The next frame would simply contain the words 'Falmouth University' & 'Animation', pausing briefly before the words flying toward the camera & viewer dramatically.

I'm considering creating this animation using a combination of Photoshop & Aftereffects. I think this particularly concept, would also enable to to use a variety of interesting sound effects.